Susan Smith has worked as an editor and writer in the technology industry for over 16 years. As an editor she has been responsible for the launch of a number of technology trade publications, both in print and online. Currently, Susan is the Editor of GISCafe and AECCafe, as well as those sites’ … More »
Urban Mapping database used by Yellow Pages
November 6th, 2009 by Susan Smith
Yesterday Urban Mapping, Inc. (UMI) announced that Yellow Pages Group (YPG) is using the URBANWARE Neighborhoods database for its online directory sites. According to the press release, YPG, Canada’s leading local commercial search provider and largest directory publisher, owns and manages the country’s most visited online directories YellowPages.ca and Canada411.ca. The company also has a network of seven local city sites that attract over 7 million unique visitors per month.
The popular online directories use Urban Mapping’s data as a basis of their geographical search results ranking algorithm, which allows their end-users to search for merchants by neighborhood. YPG is then able to visually present these search results to the user by using the database’s neighborhood centroids (latitude/longitude) and border information.