Archive for the ‘Esri’ Category
Wednesday, October 8th, 2014
Tim Garcia, vice president of Business Development and Emerging Markets for Moasis Global said in a recent article for GISCafe:
“The latest frontier is how to effectively reach the mobile user by leveraging the data based on a consumer’s geographic position. Utilizing profiles integrated within geo-location, brands, agencies and even small businesses are able to locate consumers within a specific area and target them with the marketing message that is most relevant.”
Moasis’s team combines marketing and the technologies disrupting today’s information ecosystem. They’ve developed a platform based on the fusion of location data and multi-screen delivery, with the flexibility to weather the ongoing change in digital media and local marketing.
Moasis Global created the Intelligent Location Engine marketing platform, which encompasses their GeoGrid technology. In July 2014, they announced a partnership with Esri to provide marketers with consumer segmentation data that classifies US neighborhoods into market segments based on socioeconomic and demographic factors. By integrating Esri’s Tapestry data into a location-based mobile marketing platform, marketers can optimize the performance of their mobile marketing campaigns and better pinpoint the best potential customers and prospects using Moasis.
The partnership facilitates marketers who want to measure the performance and appeal of their mobile marketing and optimize in real time, combine Moasis’ location marketing platform with Esri’s Tapestry data to help target the customers and prospects in a particular area. The platform allows marketers to create behavioral market segments by location and target lifestyle demographics as well as where such customers live, down to their local neighborhoods.
Friday, October 3rd, 2014
Recently I spoke with Mosaik Solutions’ John Gilmer, VP, Data Integrity, Brian McNamara, product manager, Todd Cotts, director, Product Management and Matt Oak, manager GIS department regarding their business and recent announcements.
Mosaik Solutions Coverage
Monday, September 15th, 2014
Satellite imagery has undergone a paradigm shift in the past couple of years.
Airbus MOJ Tracker
Thursday, September 4th, 2014
Jon Skiffington, LizardTech director of Product Management, spoke to the GISCafe Voice about the latest release of GeoGofer, LizardTech’s latest software solution for finding geospatial imagery quickly and efficiently, regardless of where it is located is now available for only $250.
Thursday, August 28th, 2014
The face of GIS and Geospatial education has changed dramatically over the past few years, with online courses being offered in numerous subjects, ranging from GIS fundamentals to Spatial Analytics and Geodesign. What is more phenomenal is that these courses reach out to all corners of the earth, making a GIS/geospatial education a possibility for almost everyone on the planet.
Screenshot from a Washington College lecture
Wednesday, August 13th, 2014
Today DigitalGlobe of Longmont, Colorado, announced the successful launch of WorldView-3, the company’s sixth and highly advanced high-resolution, super-spectral commercial satellite. From Vandenberg Air Force Base in California, the satellite launched on a Lockheed Martin Atlas V rocket at 11:10 PDT.
Thursday, August 7th, 2014
During the week of September 15th, GISCafe Voice will run a special feature blog on the topic, “Satellite Imaging.”
Friday, August 1st, 2014
Tierney O’Dea Booker, spatial journalist in Support of Citizen Science, with USC Spatial Sciences Institute, gave a fascinating presentation at Esri UC 2014 in San Diego on how citizens can become involved in science, and contribute to data on sensitive projects. Her talk was entitled “Drones, Pigs, Maps and Oil.” Before coming to USC Spatial Sciences Institute, Booker was with NBC working with anchorman Tom Brokaw, and worked with Medic Mobile developing health technology for mobile phones.
“The most effective way to get involved in science is to do science,” said Booker. She got interested in data journalism while with Medic Mobile, and in spatial data through Ushahidi.
Tuesday, July 22nd, 2014
The Exhibit Floor reveals industry trends, as vendors respond to requests of their customers with timely products and services. The emphasis at Esri UC 2014 was on data and apps, reflecting the trends discussed in Monday’s Plenary session. Global data, the mining of crowdsourcing data, spatial analytics to business users, the launch of WorldView-3 that will open up worlds of data previously unable to be explored – are just a few of the exciting areas covered in the exhibits and special vendor presentations.
This year marked the 22nd Esri conference for veteran company TomTom, which derived originally from the company GDT and later TeleAtlas. According to John Cassidy, vice president of sales and James Pardue, licensing, TomTom’s focus has evolved from the original interest in making Census data better back in the GDT days, to spatial navigation in the present day. Hardware, analytical, navigation and spatial are the primary areas of their business.
“Everyone wants global data,” said Cassidy. “TomTom is heavily invested in the crowdsourcing model.”
Cassidy said that in 2013, 6 billion pieces of information per day were processed by TomTom. In 2014, already 9 billion pieces of information per day have been processed. Their focus has become quality accuracy and quality control.
“Real world users are more valuable,” said Cassidy. “A lot information is gathered using smartphones.”