GISCafe Industry Predictions for 2024 – Nearmap

By Tony Agresta, Executive VP, General Manager, North America at NearMap

Tony Agresta

1. 1. Embedding location intelligence inside of systems for greater integration and solutions

Many different industries are leveraging location intelligence and embedding those solutions within systems to allow for deeper insights and learnings, empowering these industries to respond to their surroundings in a more meaningful way. Everyone wants to build a solution—companies want imagery and AI inside their workflow, however, it must be embedded for greater integration to not disrupt the infrastructure of a company. When an organization embeds this imagery and AI into its workflow through location intelligence, the companies’ workflows become more efficient and streamlined. With this integration, companies that utilize GIS data can better prepare and predict for what challenges may be ahead.

2. 2. The emergence of scalable 3D insights for greater data visualization

3D imagery is an area for growth and deeper analysis. The ability to navigate around an area and visualize proximity to neighboring properties see how things have changed over time is becoming more valuable. In 2024, the use of advanced 3D data sets such as Digital Surface Models will become more widely used to visualize and inspect properties and their surroundings. These insights will drive greater accuracy for a number of industries, like insurance, construction, engineering, roofing and more.

3. Organizations broadly will realize the value of GIS data and technologies

Geographic information systems (GIS) and the data they generate will be vital for companies to address challenges, like those that come with construction, underwriting, property assessment, reinsurance, corporate governance, sales and marketing, claims handling, customer service and more. Mapping and aerial companies will focus on making data layers easier to visualize inside of GIS tools. By creating, managing, analyzing, and mapping huge datasets and then relating them to the world around us, companies will glean valuable insights about spatial patterns and relationships. These companies will continue to realize the value of visualizing data and projections in a real-world context and will look to hire and retain people with a background in GIS, people who can import and analyze layers of data to support decisions.

About Author:

Mr. Agresta has worked in technology for more than 35 years and has extensive experience in sales, marketing, product management, and operations for technology companies focused on analytics, marketing automation, and mapping. His core strengths and expertise are in sales, marketing, product management, product marketing, SaaS, sales engineering, sales enablement and technology marketing.

Category: GIS Industry Predictios

This entry was posted on Tuesday, January 30th, 2024 at 1:14 pm. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.