In the increasingly data-driven world, accurate and expansive geolocation data is vital across industries such as telecommunications, insurance, and real estate. Smarty, a 120-person tech company based in Provo, Utah, has long been at the forefront of providing accurate address validation, geocoding, and address enrichment. The company’s latest offering, a groundbreaking U.S. secondary address data tool, promises to further revolutionize the geospatial industry.
In a recent interview with Smarty’s Vice President of Product Management, Berkley Charlton, I had the chance to dive into the details behind this innovative product. Charlton highlighted the significance of secondary addresses—additional units within a primary address, such as apartments or suites—and their critical role for various industries.
“For industries like telecommunications, knowing how many units are within a complex can determine whether it’s worth investing in infrastructure. Similarly, insurance companies can assess risk more accurately by understanding the number of units within a property,” said Charlton. This granular level of address detail is crucial for business decisions but has traditionally been difficult to access.
Until now, businesses either had to rely on incomplete datasets or purchase expensive national databases. Smarty’s new secondary address data tool offers a more accessible and efficient solution, providing access to over 56 million secondary address components across the U.S. The tool allows customers to pull specific secondary addresses related to a primary one in an instant. Using Smarty’s proprietary system, every address in the U.S. is linked to a unique identifier called a “Smarty Key,” ensuring consistent and reliable data retrieval.
When asked about the challenge of collecting such a massive dataset, Charlton emphasized Smarty’s unique position in the market: “We process over 2.3 billion U.S. addresses a day through our servers, which gives us unparalleled access to address data. This allows us to achieve 99% coverage of secondary addresses across the country.”
