First the responses. Below are a few on the comments we received:

“No. I saw this a few months ago (maybe from the same group; maybe not). This came from a location based services firm – so that’s why they want to change it. GIS is still the main term to use, for what I do at least; and folks can still use lots of sub terms if they want.”

“I’ve also heard geospatial technologies (geospatial being duplicative). But GIS includes the concept of analysis, where location does not. Location Based Solutions are applications, while GIS is analysis – how about “Geographic and Location Based Solutions?”)”

“True, I completely agree. GIS is not only a niche term, it is a discipline which occupies the time of people aged 55+ dealing with sub millimeter accuracy, INSPIRE (I prefer to call it EXPIRE), land management and maybe utilities. It has nothing to do with crowd sourcing (OSM), modern technology (mobile apps, SOA, Cloud) or “new” markets (Business GIS, LBS etc.). GIS people are still looking for that “killer app”, but cannot find it. Call it location services, Spatial Business Intelligence or whatever: the people in the industry need to change. We do still need the “55+ sub millimeter” people. Mainly for accuracy and standards.”

“I agree with most of what you have to say except I disagree that the term GIS should be retired. What I’d like to see is the use of specific terms where appropriate (like LBS as you’ve suggested) instead of using GIS as a catch-all for all things spatial. Just my two cents.”

Very interesting. Actually (counter to the first comment above) we have historically been an ESRI focused company. We wrote our first Web based ESRI map viewer (for the US Forest Service) back in 1997. Long, long before the term location based services (LBS) had been coined. Maybe this is at the crux of the discussion. Mobile has made us rethink our mission. We are a company started by geographers. Ok, we have a more diverse group together now, but geography remains at the heart of our work. Our focus is understanding better, and visualizing the space around us.

Geography, space, location, place. With my mobile in hand, I want information about what or who is near me. I want to run analysis based on my current lat/long. Is that handled by a GIS, LBS or other geo-backend? I care little, I just know that my current location is the centre of my focus. Whether I am a public utility worker trying to visualize an underground pipe (layer) and run a network analysis to find the valves which feed the pipe beneath my feet. Or I’m simply trying to see which friends are within a certain distance of my current location. With mobile everything is about location.

We are at the beginning of a geo-sector boom. Its a boom which is driven by mobile, centred on location. Nobody cares about the tags attached to the technology which provides the solutions. Users just want the solutions. And they are location based solutions.