GIS and Commercial Real Estate Disruption In 2015

GIS and Commercial Real Estate Disruption In 2015

Commercial real estate (CRE) has been slow in adopting new technology. The expense involved, and the time required to learn how to use the technology as well as incorporate it into daily operations are common reasons. But in an ever more competitive environment, those not looking to improve their workflows are rapidly being left behind.

Commercial real estate is about closing deals. The smoother the process the better. New technology is helping to provide dramatic improvements in process. There are signs that 2015 will be a watershed year in terms of new technology and CRM.

Digital mapping is becoming increasingly more popular across the real estate industry. The technology itself has been experiencing rapid evolution, and is now more user-friendly, accessible and affordable. With the popularity of mobile devices, new apps are becoming available which provide access to both digital maps and location based analysis to CRM agents, brokers and clients.

In this article we will discuss some of the applications of digital mapping technology in CRM.

Information and Data Collection

It is an often repeated saying “time is money”. In CRM fast listing of new available properties is critical. That mean providing detailed accurate information about a property including images and showing location. New digital mapping or GIS (Geographic Information System) platforms provide tools to automate the listing process. Using a tablet or smartphone, brokers can visit newly available properties, gather data about the property, and use the in-built camera to take photos. All the data collected is tagged with its location, linked together and with a tap of a button automatically uploaded and stored in the companies GIS system.

What once took days now takes minutes.

Once collected and stored this new property can be viewed on a map, analysed and pushed to the company web site as a new listing automatically.

Information Sharing

With the information on newly available properties collected and stored centrally in the company GIS, having timely access to this information can significantly help all parties involved—from the broker to the client. As with the data and information collection process, the sharing of new properties can now be streamlined and automated with GIS. The listing below was automatically generated and shared on a company web site using GIS.

More than that, this same listing is being automatically shared with other public CRM listing services.

What was once a slow manual process – gathering information about newly available commercial properties, entering that data into the company computer system, generating a new listing on the company web site, pushing this information out to public listing services – has now been completely automated using new GIS technology

Information Aggregation and CRE Analysis

CRM relevant data was once difficult to compile or unavailable. That included, as we have discussed above, gathering and publishing newly available property data, but also critical demographic data for analysis. That has changed today. Now a wealth of demographic data is available: income, expenditure, political leanings, health conditions etc. This data can be used in combination with your property data, analysed and displayed on a map. Very sophisticated analysis can be performed using GIS and mapping technology.

Answers to key CRM questions can now be found quickly and easily using new GIS services now available.

Next Steps

Adopting more advanced technology is rapidly becoming an imperative in CRE. GIS is a key technology. WebMapSolutions have been helping CRM companies adopt GIS technology. Helping with planning, choosing the most suitable GIS platform based on needs, preparing and publishing data, configuring, training and developing desktop, Web and mobile applications.

Contact us for more information on 801-733-0723.

Tags: automation, commercial real estate, commercial real estate listings, commercial real estate marketing, commercial real estate technology, CRM, demographics, digital mapping, GIS, location analytics, maps, mobile, real estate technology

Categories: ArcGIS Online, Mobile ArcGIS, Mobile GIS, Web and mobile GIS

This entry was posted on Monday, October 12th, 2015 at 8:51 am. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.