We talk often in this blog about the increasing need for answers to WHERE questions. That is what a GIS provides. A common way to visualise the answers to these WHERE questions is through a map. Similar to a chart for spreadsheets. But today GIS lives in an odd place. It is still seen as a mapping solution and not a technology which solves business problems. How do we cross the divide and have GIS seen and used differently? That is the focus of this blog post.

What is the Problem?

I made this mistake the other day. We were in conversation with a real estate company who needed a mobile GIS app developed. They provided a rather confusing picture of what they needed, then asked for a demo from us. I decided to show some examples of mobile GIS functionality, just to help move the conversation forward. MISTAKE. What I should have done is dug deeper. Understood better myself (and maybe more importantly have them understand better) the problem they were trying to solve and the story. I should have followed more closely our from WHERE to THERE process. Showing things we think might interest a client is a mistake we all make. Understand and steer the conversation always towards the problem. How do you propose a solution if you don’t understand the problem?

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