Before jumping in, first get a better understanding of mobile. That does not mean trying to understand the intricacies of the technology. But a good general picture of this still confusing mobile world will be a big help in the long term?

Q: I’ve tried surfing the Web to learn more about mobile, but remain confused. Is there a good source I can go to which explains in simple terms mobile and mobile application development?

Many Web mobile articles are too technical. Bu it is worth spending time looking for good introductory articles. Talking to mobile application development companies can also be a good idea. Sales and marketing people may be helpful. Better would be to talk to an actual developer or individual with a technical background. That can be somewhat daunting. But often technical folk can help demystify things. But be warned, steer them clear of technical jargon. Some companies offer free initial consultations. We’ve trained our technical staff to make consultations jargon free. We can certainly answer your questions. But don’t stop with us, talk to others. Build your knowledge base, so you have a clear understanding of all your options.

Q: Ok, I’ve spoken to a number of companies, and have a good idea of the mobile landscape. I understand I have the option of a mobile Web application or an installed mobile application. Tell us more?

A mobile Web application is like any Web application you can access from your PC. It is just optimized for mobile. When I say optimized I mean it has a simpler design (mobile screens are smaller) and built for finger interaction (as against mouse). Most people are looking for cross platform mobile Web apps, or an application which runs on all mobile browsers. That means in terms of development choices Flash, Flex, Silverlight are out. HTML5/Javascript is best choice.

Installed applications are those downloaded from the Apple App Store and Android Market. To have an application built you have two options; a native app or hybird. So for Apple a native app would be written in Objective C. Will that same app run on an Android device. Yes but only if you write it in a different language. Step up hybrid apps. These you write once and deploy to all devices. Application written in Adobe mobile AIR are hybrid. Are there advantages one over the other? Some, but maybe not enough to incur the cost of multiple native apps.

Q. Which is better an installed or mobile Web application?

That depends (you knew I would say that). Web apps are easier to distribute, just provide a URL and bingo. Write the mobile web app in HTML5/javascript and you have a cross platform solution. But try to store an image taken with a camera, and you are out of luck. Hybrid apps are available through an app store. You can charge for every download. Reaching deeper into the guts of the device, to store data in a local database is easy. Just a few examples of strenths and weaknesses. Everything depends on the apps functionality and the business model you might have in place.

Q. Can you convert a mobile (Javascript) Web application to an installed app?

Yes you can use PhoneGap. Now owned by Adobe who have promised to keep it open source.

Q: Your company specialize in building location focused mobile applications, does that mean you build mapping applications?

Certainly maps are a part of what we do. But our real focus is location. Answering questions like what or who is near me.

On the mapping side we’ve partnered with MapQuest to provide cross platform routing, traffic and local search mobile capabilities. We also work closely with ESRI to provide mobile GIS solutions using their ArcGIS product. In fact we have just launched GeoMobile for ArcGIS, a free mobile ArcGIS viewer.

But we define ourselves by location. Mobile devices have on-board GPS, so at any time the device can report where it is. That means an application running on the devices can reach out to Foursquare, Yelp or any other social networking company which shares their data. Passing current location to these provider will allow a mobile application to list data they can provide; people nearby, Mexican restaurants within 5 miles etc. We have been very involved with building apps focused on data collection by location. Field workers on site often need to collect data and link that to the collection point, surveyors, field repair crews, field technicians to name a few. Storing this data in a central computer extremely valuable and very efficient.

Q: Mobiles are still relatively new, mobile application development is both complicated and expensive. We will hold off on developing mobile apps, do you think we are being sensible?

Don’t be scared of mobile. For development the smoke is clearing. New developments by Adobe and HTML5 have helped provide less complex, simpler solutions. Mobile may well be the future of networked computing. Be careful not to be left behind.

Q. How much will a mobile application cost me to build?

Ah, the question we all want answered. Mobile app development continues to come at a cost premium. This will change with time. Depending on where you are, expect to pay in excess of $100 hr. Remember the old adage “if you pay peanuts you will get monkeys”. Hiring top development companies is what you should targeting. They don’t need to be big, but need strength and depth of experience and skills.

The development process usually looks like this:

• Initial consultation – idea sharing
• Planning – wireframe and architecture design
• Design – application look and feel
• Coding – let the nerds at it
• Testing
• Delivery

Q. How can we reach you?

You can reach us on 801-733-0723 or email rory@webmapsolutions.com