Posts Tagged ‘location analytics’
Wednesday, June 8th, 2016
This is a blog post about not giving up. Forgive me for dipping back into sport (I try to avoid sports analogies), but I wanted to share a story which illustrates well the message in this post.
A friend of mine recently joined a new soccer team. A good team filled with Brazilian players. But a high pressure team, mistakes were met with loud criticism. Good play went unmentioned. My friend is a good player but had much to prove. He did not start the first 2 games, and when brought on was played in an unfamiliar position. By his description he felt the games went okay. His own performance was ‘safe’ as he described. He started the third game. A cup game. And lasted 10 minutes before being hauled off with the team down by 3 goals, none down to my friend. He felt rotten. He waited out the next 35 minutes on the sidelines, not called back into the game. A mixture of emotions and thoughts went through his head: anger, unfair, give up, doubt.
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Tags: business problems, Determined, Drive, GIS, location analytics, location intelligence, solving, where
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Tuesday, January 19th, 2016
I asked Joe this question just the other day” “If I said location intelligence to you what would i be talking about?”.
Joe has an MBA and has been in sales all his life. New to GIS, Joe responded “No idea, I’m thinking it has something to do with business intelligence maybe”. Joe’s response to me brought home a nagging doubt i have had about our “new” GIS terminology: terms like ‘location intelligence’ and ‘location analytics’ only mean something to GIS folk.
We’ve spoken before many times in this blog about our GIS vernacular. That we need to speak in terms understood by a wider audience. Buffering, spatial joins etc are just not gonna cut it. Finally I am hearing more voices in our community talking about focusing on the problem, and avoiding talk about the technology.
That’s a huge step forward.
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Tags: business intelligence, location analytics, location intelligence
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Monday, October 12th, 2015
GIS and Commercial Real Estate Disruption In 2015
Commercial real estate (CRE) has been slow in adopting new technology. The expense involved, and the time required to learn how to use the technology as well as incorporate it into daily operations are common reasons. But in an ever more competitive environment, those not looking to improve their workflows are rapidly being left behind.
Commercial real estate is about closing deals. The smoother the process the better. New technology is helping to provide dramatic improvements in process. There are signs that 2015 will be a watershed year in terms of new technology and CRM.
Digital mapping is becoming increasingly more popular across the real estate industry. The technology itself has been experiencing rapid evolution, and is now more user-friendly, accessible and affordable. With the popularity of mobile devices, new apps are becoming available which provide access to both digital maps and location based analysis to CRM agents, brokers and clients.
In this article we will discuss some of the applications of digital mapping technology in CRM.
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Tags: automation, commercial real estate, commercial real estate listings, commercial real estate marketing, commercial real estate technology, CRM, demographics, digital mapping, GIS, location analytics, maps, mobile, real estate technology
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Monday, December 15th, 2014
Location analytics is much discussed in GIS circles. We felt taking the gobbledegook out of location analytics was long overdue. Many organizations new to GIS are still grasping at the basic GIS concepts, throw the language of location analytics into the mix and you end up with ??????
What is business analytics?
Put simply:
Analytic systems turn an organization’s data into actionable information by discovering and illustrating patterns, trends, and relationships in business data
The typical output from current business analytic systems is in the form of statistical reports. These usually summarize data in tabular form, often including graphs and charts. Analytics are often implemented as independent business intelligence (BI) systems but can also be part of larger enterprise systems, like customer relationship (CRM), enterprise resource (ERP), and resource management systems (RMS).
But traditional business analytics systems do a poor job of answering the where question:
Where are our assets, where are our customers, where are our sales?
Where is at the heart of GIS. Visualizing data through maps, and spatial analysis.
Spatial analysis …. we are in danger of straying into gobbledegook territory. Keep reading!
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Tags: location analytics
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Thursday, May 8th, 2014
Paper maps remain at the core of what many commercial real estate GIS departments produce. In this fast paced sales environment often these maps are needed yesterday. But this maybe about to change. The popularity of mobile devices: smartphones and tablets, and advances in mobile GIS technology could mean the dominance of paper maps in commercial real estate is ending.
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Tags: commercial real estate, GIS, location analytics, paper maps
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Monday, December 2nd, 2013
The full potential of GIS is only just being realised. Esri and other location focused companies are driving forward with regular, new service releases which extend the possible applications of the technology. A wave of company mergers and acquisitions is underway in the location sector.
There are many exciting new ways to apply location technology. We thought it worth listing 5 cool new applications of Mobile GIS:
5 Cool New Applications of Mobile GIS
Geo-Triggers
Geotrigger technology adds location awareness and location based alerts to mobile apps. Esri’s 2012 purchase of the Portland based Geologi, has helped raise the profile of this technology. They describe how the service works as follows:
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Tags: disconnected editing, geotriggers, location analytics, offline data collection, SAP
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