With the 2016 elections just around the corner, we wondered how many organizations will be using maps and GIS (or location intelligence) to help boost their campaign. If you aren’t we will discuss in the article how WebMapSolutions are helping a number of different organizations boost their election campaigns.
Will you be using GIS and maps for your 2016 election campaign?
(GIS) can literally take dozens of pages of complex information and make a single, multicolored map that shows factors such as household density, family size, or racial and socioeconomic composition of neighborhoods along with their implied political and social attitudes where available from public opinion data” (Novotny & Jacobs)
GIS (can be used) to analyze fundraising patterns … and target areas that likely contained a large number of potential donors (Jardine, 2003)
