Don’t you hate that. Thinking: I don’t understand your GIS web site, and product offering!
It might look nice, be very professional. But leaves you no wiser as to the product or services offered than before you started browsing. What a waste. Maybe the product is as empty as the Web site. But maybe not. If the latter, you are blowing it royally.
I came across a great example the other day. I know the company well. Know their staff, and the great work they do. They have just launched a new GIS mobile solution suite. A tonne of work has gone into this, their first true products. But visit the Web site and …. you’ll see polish and professionalism, some high level descriptions, mostly marketing messages, but are left with little else. Just ‘Contact us for more Info’.
