GIS professionals create amazingly detailed, accurate, cartographic quality information that can be visualized and analyzed in any number of ways to model complex problems, perform “what if” scenarios, identify hidden patterns and answer questions in ways not possible without GIS.
Yet many organizations are still sharing all that rich GIS information as paper maps or flat images in a PowerPoint, so a lot of that intelligence gets lost on the way to the GIS department’s most important stakeholders.
