For over 10 years, our company has really been about extending the power of GIS, often ArcGIS®, to non-GIS users, making it more valuable, more relevant and accessible to all of a business’s end users.
And just like what’s happening with Salesforce.com and other more business-centric platforms, the end user demand for custom mobile, cloud-based solutions is growing rapidly. In Cloud 1.0, everybody rented the same exact web application (like Salesforce). In Cloud 2.0, companies want the benefit of the cloud but they don’t want the exact same application as their competitor.
So while organizations look to customize ArcGIS® for their industry AND their unique business requirements, today they also want custom mobile apps. And not just web apps posing as mobile. Not inflexible COTS apps. Not a simple, standalone, map-based app. They need real, native, customized, cloud-based apps tailored to their specific business requirements and seamlessly integrated with their enterprise ArcGIS.
