By, Dan Adams,  SVP and General Manager, Precisely.

Dan Adams

Artificial Intelligence Integration: “How do you envision the role and impact of artificial intelligence in your industry in 2025, and what steps is your company taking to integrate AI into its operations or offerings?”

Data enrichment and geospatial insights will emerge as critical drivers for trustworthy AI
Organizations are fast realizing the importance of fueling AI models with trustworthy data in order to avoid negative outcomes, with data enrichment and geospatial insights emerging as new priorities. In fact, recent studies show a 22% increase in data enrichment and a 62% increase in spatial analytics as strategies for improving data integrity over the past 12 months, and this is set to grow during 2025.

A company’s internal data alone rarely provides a complete picture. Accurate locations are more important than ever, and by leveraging trusted third-party datasets, data can be enriched – adding depth and nuance to what businesses and AI models already know about places, people, properties, and more. This can include points of interest data, demographics data, detailed address information, and environmental risk factors such as the likelihood of natural disasters.