Email Blast Specification

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CREATIVE CONTACT:

• Anita Gangal anita@ibsystems.com 408-882-6541

CREATIVE DEADLINES:

• Creative must be submited three business days prior to start date

Subject Line:

• Blast materials must include a subject line no more than 12 words or 150 characters.
• Subject lines should be as enticing as possible, more than ONE word, and NOT in ALL CAPITAL LETTERS.

From Line:

• Default: GISCafe on behalf of Company Names.
  Example: GISCafe on behalf of Adobe Systems
• From line must be between 7- 80 characters (Including white space).

Test Seed List:

• A list of email addresses to review the test email.

Final Deployment Seed List:

• A list of email addresses that must receive the production email blast

Content:
HTML version:

• The Blast must be in HTML format.
  It cannot be a Word Document converted to HTML.
• Only text, JPG and GIF images are allowed.
• It must be in table-based layout;
  using CSS only to control typography and color.

Limitations and Suggestions:

• Flashis no longer support.
• Rich Media, Image Maps and Javsacript cannot be sent via e-mail.
• A blast that is entirely a linked image is NOT recommended, as today's e-mail platform block images. An HTML e-mail should be a combination of text and images with a call-to-action within the text.

Testing

• We will provide a HTML version that can be viewed in your email browser as a text only.

Optional Exclude List:

• Single domain name per line - To exclude a company, a domain name must be provided.
  Example: Company: Magma Design Automation domain name is magma-da.com
• One email address per line.
• File Format Preference: a text file with suffix .txt