Tablet Shipments Reaching Tipping Point for Android to Overtake Apple, According to ABI Research

OYSTER BAY, N.Y. — (BUSINESS WIRE) — May 30, 2013 — Apple has been able to maintain its tablet lead by delivering a quality experience at a premium price. The iPad maker exited the first calendar quarter of 2013 with 50% share of all tablet shipments, though, according to market intelligence firm ABI Research, the Android ecosystem is poised to overtake iOS.

The big variable for Android is China. The Middle Kingdom is passionate about the Apple brand as well as the masses’ ability to afford technology devices. Smaller, 7-inch Android tablets have become popular though most lack the Google suite of apps and Android Play marketplace. A push for sub-$200 tablets is keeping Android relevant in both developed and emerging markets.

“It’s inevitable that Android tablets will overtake iOS-powered slates, though we see no single vendor challenging Apple’s dominance anytime soon,” says senior practice director Jeff Orr. “With media tablets commercially available for more than 4 years, momentum is shifting toward value and affordability, putting tablets in more of the population’s reach.”

Average selling price (ASP) and size have been moving down-market since Android tablets started honing in on the opportunity in 2012. Rather than try to unseat Apple in the 10”-class space, tablet vendors sought a defensible area they could own; the result is the 7”-class devices.

Facing manufacturing limits in its first quarter of offer, the 7.9-inch iPad mini put a dent in the larger iPad sales and Apple profits. The first quarter of 2013 saw Apple cover its backlog and approach the typical 4-6 weeks of sales channel inventory while recording its second-best ever quarter for total iPad shipments. ABI Research estimates that iPad mini represented 49% of units and 39% of total iPad revenues. “Expect iPad minis to become the predominant iPad model after the June quarter,” adds Orr.

These “Media Tablet Market Share” findings are part of ABI Research’s Media Tablets, Ultrabooks & eReaders Research Service ( http://www.abiresearch.com/research/service/media-tablets-netbooks-ereaders/).

ABI Research provides in-depth analysis and quantitative forecasting of trends in global connectivity and other emerging technologies. From offices in North America, Europe and Asia, ABI Research’s worldwide team of experts advises thousands of decision makers through 70+ research and advisory services. Est. 1990. For more information visit www.abiresearch.com, or call +1.516.624.2500.



Contact:

ABI Research
Christine Gallen, +1-516-624-2542
Email Contact




Review Article Be the first to review this article

Harris

Featured Video
Jobs
Geospatial Analyst/Programmer for LANDIQ at Sacramento, California
GIS Data Analyst for CostQuest Associates, Inc. at Cincinnati, Ohio
Product Manager for CHA Consulting, Inc. at Boston, Massachusetts
Software Developer for CHA Consulting, Inc. at Norwell, Massachusetts
Mid-Level Mechanical Engineer for Kiewit at lenexa, Kansas
System Designer/Engineer for Bluewater at Southfield, Michigan
Upcoming Events
Locate 2018 at Pier 27, The Embarcadero San Francisco CA - May 30 - 31, 2018
2nd WY UAV Symposium at UW Convention Center 2229 Grand Ave LARAMIE WY - May 30 - 31, 2018
GeoIntelligence Asia at NEW DELHI India - Jun 4 - 5, 2018
SPAR 3D & AEC Next Technology Expo + Conference at Anaheim Convention Center Anaheim CA - Jun 5 - 7, 2018
Teledyne Optech
Bentley: -YII 2018 Awards
Interdrone 2018



Internet Business Systems © 2018 Internet Business Systems, Inc.
25 North 14th Steet, Suite 710, San Jose, CA 95112
+1 (408) 882-6554 — Contact Us, or visit our other sites:
AECCafe - Architectural Design and Engineering EDACafe - Electronic Design Automation TechJobsCafe - Technical Jobs and Resumes  MCADCafe - Mechanical Design and Engineering ShareCG - Share Computer Graphic (CG) Animation, 3D Art and 3D Models
  Privacy PolicyAdvertise