Apple & Samsung No Longer Control Majority of Tablet Market, says Strategy Analytics

Combined market share for top two falls 8 points year-over-year to 43 percent at end of 2014

BOSTON, Feb. 25, 2015 — (PRNewswire) — Market share for top two tablet vendors Apple and Samsung fell to 43 percent as total shipment volume growth slowed to 6.6 percent in 2014. According to two new Strategy Analytics' Tablet & Touchscreen Strategies (TTS) reports, growth is likely to continue along this trajectory but leading tablet vendors cannot rely on inertia alone to hold market share while smaller players compete on price on the low end and innovative new form factors on the high end.

Strategy Analytics.

Click here for reports: Global Tablet Vendor & OS, Unit & Value Market Share by Region:
Q4 2014
(
http://www.strategyanalytics.com/default.aspx?mod=reportabstractviewer&a0=10605)
and Q1 2015: Tablet Shipments, Installed Base and Penetration Forecast by Country
2010 – 2019
(
http://www.strategyanalytics.com/default.aspx?mod=reportabstractviewer&a0=10606)

  • Lenovo has been pushing forward with Tablets in innovative form factor designs, boosting its 2014 market share by 1.1 points in the last year to 5 percent
  • White-Box vendors are building market share – up to 29 percent in 2014 from 24 percent in 2013 – via entry-level and ultra-low priced Tablets in emerging markets and as holiday promotions in developed markets
  • Apple will remain the top Tablet vendor for the foreseeable future, but growth will be muted as consumers take longer to replace these premium tier tablets
Global Tablet Vendor Shipments (Millions of Units) and Market Share (% of Total)

Photo:  http://photos.prnewswire.com/prnh/20150224/177465

Quotes:

Peter King, Service Director, Tablet & Touchscreen Strategies, said, "To help reverse the recent downward trend, Samsung needs to strengthen its position in the enterprise and vertical markets, where considerable growth will be seen in the coming years, while new products such as the iPad 12.9-inch Pro version cannot come quickly enough for Apple as it needs to re-ignite growth and demand in its Tablet products."

Eric Smith, Senior Analyst, Tablet & Touchscreen Strategies, added, "As the Tablet market matures, it is also fragmenting further on price tiers and use case. Vendors producing Windows OS Tablets may have an opening to more aggressively target the enterprise with the launch of Windows 10 later this year, as CIOs value the control and familiarity that Windows could bring to a landscape largely ruled by the bring-your-own-device trend.

About Strategy Analytics

Strategy Analytics, Inc. provides the competitive edge with advisory services, consulting and actionable market intelligence for emerging technology, mobile and wireless, digital consumer and automotive electronics companies. With offices in North America, Europe and Asia, Strategy Analytics delivers insights for enterprise success. www.StrategyAnalytics.com

 

UK Contact: Peter King, +44 (0) 1908 423 615, Email Contact
US Contact: Eric Smith, +1 617 614 0752, Email Contact

 

Logo - http://photos.prnewswire.com/prnh/20130207/NE56457LOGO-b

To view the original version on PR Newswire, visit: http://www.prnewswire.com/news-releases/apple--samsung-no-longer-control-majority-of-tablet-market-says-strategy-analytics-300040465.html

SOURCE Strategy Analytics

Contact:
Strategy Analytics
Web: http://www.strategyanalytics.com




Review Article Be the first to review this article


Featured Video
Jobs
Mechanical Engineer for Allen & Shariff Corporation at Pittsburgh, Pennsylvania
Mid-Level Mechanical Engineer for Kiewit at lenexa, Kansas
Upcoming Events
International Conference on Geomatics, Geomapplica 2018 at Syros - Mykonos islands Greece - Jun 25 - 29, 2018
18 International Multidisciplinary Scientific GeoConference SGEM 2018 at Paradise Blue 5 *****, Congress Center Albena Resort & Spa Bulgaria - Jun 30 - 9, 2018
2018 Esri User Conference at San Diego Convention Center San Diego CA - Jul 9 - 13, 2018
SUE Association at Capitol Skyline Hotel 10 “I” Eye Street, SW Washington, DC - Jul 26, 2018
LaserTech
Teledyne Optech
University of Denver GIS Masters Degree Online
Teledyne:
Interdrone 2018



Internet Business Systems © 2018 Internet Business Systems, Inc.
25 North 14th Steet, Suite 710, San Jose, CA 95112
+1 (408) 882-6554 — Contact Us, or visit our other sites:
AECCafe - Architectural Design and Engineering EDACafe - Electronic Design Automation TechJobsCafe - Technical Jobs and Resumes  MCADCafe - Mechanical Design and Engineering ShareCG - Share Computer Graphic (CG) Animation, 3D Art and 3D Models
  Privacy PolicyAdvertise