Urban Mapping Surpasses 50,000 Neighborhoods

SAN FRANCISCO, CA -- (MARKET WIRE) -- Jul 22, 2008 -- Urban Mapping, Inc., the leading provider of location-rich content for interactive applications, today announced it has surpassed the 50,000 mark for United States neighborhood boundary collection. This announcement marks another milestone in Urban Mapping's compilation of neighborhood boundary data represented in more than 2,400 U.S. cities and towns and is coupled with the growth of the company's collection of international boundary data corresponding to 20,000 neighborhoods across Canada and many European countries. Local search, mapping, GIS, location-based services, real estate, social networks and other interactive applications can tap Urban Mapping's neighborhood boundary data through the company's Urbanware: Neighborhoods™ database product.

"When it comes to local, neighborhoods, not ZIP codes, matter -- the postal code was created for two express purposes: deliver mail and settle labor squabbles. Interactive publishers across many verticals -- real estate, automotive, travel, classified and others now recognize the inherent limitations of the ZIP," said Ian White, Urban Mapping CEO. "Our database of neighborhood boundary data is designed to empower these interactive applications with the ability to offer users more precise, location-relevant information. For example, if a person wants to search the Internet for a coffee shop in New York's SoHo neighborhood, she can visit a website or other interactive application that is powered by Urban Mapping's neighborhood boundary database. The end result for the user is a geo-relevant search result or map with a listing of actual coffee shops in SoHo."

Urban Mapping's neighborhood boundary database is the most comprehensive database of its kind, enabling increased relevance for users and greater precision for advertisers. Urban Mapping accounts for the inherent 'fuzziness' in defining neighborhood boundaries by using a patent-pending data model. By geographically encoding boundaries of thousands of neighborhoods, UMI provides precise latitude and longitude points for every neighborhood.


Urban Mapping's location-rich Urbanware products enhance the value of local content for interactive applications. The company's flagship product, Urbanware: Neighborhoods, is a database of informal space and is used by all major portals, map platforms and Internet yellow page publishers, including Google, Yahoo!, Microsoft's Virtual Earth, Idearc's SuperPages.com, MapQuest and AT&T's YellowPages.com. Urban Mapping also offers a database of mass transit systems and a novel geotargeting solution focused on the needs of local search. For more information about Urban Mapping, visit http://www.urbanmapping.com or call 415.946.8170.

Urban Mapping and Urbanware are trademarks of Urban Mapping, Inc.


Bob Allan
Urban Mapping, Inc.
Tel: 415-946-8170 x88

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