Useful Networks Announces Release of mapNinja, the iPhone Mapping Software Development Kit

DENVER—(BUSINESS WIRE)—March 9, 2009— Useful Networks, a leading developer of location-based products and services for mobile and Web, announces today the availability of mapNinja™, a fully touch-enabled map viewer, which enables rapid development of location-relevant applications for iPhone and iTouch.

The mapNinja software development kit (SDK) enables developers to embed an interactive map viewer within their native iPhone applications in just three lines of code. Prior to mapNinja, iPhone developers had limited and unappealing options when deciding how to incorporate mapping into their iPhone apps.

Previous options included shutting down the app and linking to the pre-loaded maps application on the iPhone, using static map images which don’t offer interactivity, or investing heavily in creating a map viewer from scratch.

“Developers and iPhone users deserve a map interaction worthy of an incredible platform like the iPhone,” said Brian Levin, CEO of Useful Networks. “The mapNinja SDK finally makes it easy for developers to take advantage of the remarkable potential for both location-centric apps on the iPhone, as well as adding location and maps as a convenient feature in those instances when location is not necessarily the core focus of the app.”

Key features of mapNinja include touch-enabled pan and zooming, customizable background loading tiles, the ability to display multiple map types (satellite, road, hybrid), vector and image graphics overlays, developer documentation and continuous re-centering in auto-tracking mode.

The mapNinja SDK also includes out-of-box connectivity to four different mapping providers including Microsoft Virtual Earth®, CloudMade and Useful Networks mapping services, giving developers the choice of up to 12 different map styles.

Several licensing options, including a no-fee ad-supported license, will be available to suit the needs of commercial iPhone development shops, as well as independent iPhone developers. For more information, visit or contact Email Contact.

About Useful Networks

Useful Networks is a Denver-based company that delivers innovative mobile location technology products to end users via the Internet and mobile carriers. Founded in July 2006, Useful Networks powers cross-carrier location aggregation for both carriers and content providers. Their platform helps carriers reduce costs, time to market and complexity in launching location aware products. Useful Networks is a privately held subsidiary of Liberty Media. Liberty Media Corporation owns interests in a broad range of electronic retailing, media, communications and entertainment businesses. For more information, please see Useful Networks and mapNinja are trademarks of Useful Networks, Inc.

Microsoft Virtual Earth is a registered trademark of Microsoft, Inc.


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