Pictometry Imagery Offering Valuable Visual Information to the Golf Industry Providers

Rochester, NY, — March 25, 2009 — Pictometry’s “professional grade” aerial oblique imagery is providing valuable visual information to golf enthusiasts and golf facility managers alike. From its use in a new hand held golf GPS device by Callaway Golf to providing essential information to security and facilities managers, each day the golf industry is finding new ways to utilize the power of Pictometry technology.

Featured this year in the Callaway uPro Golf GPS, Pictometry Intelligent Images® will provide high resolution imagery of golf courses around the country. The imagery will enable golfers to accurately visualize the layouts of the holes (including hazards), and give them the ability to measure distances in advance so they can effectively plan their course management strategy.

Pictometry imagery is also utilized by security officials in charge of managing crowds at popular tournament events, including last year’s Ryder Cup in Kentucky , and acts as a daily resource to more than 60 of the most elite golf courses across the country to manage course maintenance and planning.

As the leading provider of visual information to government and emergency response professionals, Pictometry’s professional grade imagery is 3D-like, with high resolution clarity. The imagery is captured at an angle, and from multiple views using Pictometry’s proprietary image capture process. The resulting digital imagery is also geo-referenced to enable users to measure property features directly on imagery using an array of measuring tools for area, distance, height, elevation and more.

“Pictometry imagery is more than just pretty pictures – our imagery provides visual detail unlike any other and enables users to see, measure and plan – directly on imagery,” said Dante Pennacchia , Pictometry’s Chief Marketing Officer.

Pictometry’s extensive and continually updated image library currently contains coverage of more than 75% if the populated U.S. including all major market regions.

About Pictometry


Pictometry International Corp. is a leading provider of geo-referenced, aerial image libraries and related software. Pictometry has captured over 50 million digital aerial images in over 600 counties in the United States covering over 70 percent of the United States population. Using its proprietary imaging process, Pictometry® captures geo-referenced, high-resolution oblique (at an angle, producing a 3-D like view) and orthogonal (straight down) Intelligent Images®, within which structures and land features can be measured. Pictometry customizes and markets these technologies for government and commercial applications, offering non-traditional software solutions to aerial imaging needs. Pictometry’s imagery and software enables users to “See Everywhere, Measure Anything, Plan Everything”® using a patented digital information system. Pictometry has its headquarters in Rochester , NY and an office in Europe . Pictometry is a second order visualization tool that does not produce authoritative or definitive information (surveying) from its digital, aerial images. For more information on Pictometry, visit www.pictometry.com.



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Tami Bacon
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