Appello’s successful partnership with deCarta and Trakker enables it to launch with Mobilink, Pakistan’s largest mobile operator

Appello’s successful partnership with deCarta and Trakker enables it to launch with Mobilink, Pakistan’s largest mobile operator

Gothenburg, Sweden May 14, 2009: - Mobilink, Pakistan’s market leader in cellular services and part of Orascom Telecom, has signed an exclusive agreement with Trakker to provide street level cell phone navigation and search facility to Mobilink’s subscribers.

Under the terms of the agreement, Trakker will provide deCarta and Appello with access to its digital map data covering Pakistan. In a country where digital maps are still at their early stage of coverage, the service is Pakistan’s first off board navigation solution. Launched under the brand name “Mobi Track”, the application will be available to operator’s entire base and is compatible with most medium range and high end mobile handsets.

“We are very pleased that Mobilink has chosen to partner with Trakker for mobile navigation,” said Omar S. Hatmi, Chief Operating Officer, Trakker. “Through this partnership, we hope more Pakistan cell phone users can enjoy the convenience and comfort of GPS navigation. We are committed to empowering our partners in the Telecom industry with best-in-class navigation products for Pakistan consumers. We are proud of our Technology Partners deCarta and Appello who have helped us in making navigation possible in Pakistan.”

Bilal Munir Sheikh, Vice President Marketing, Mobilink shared, “Mobi Track, is a first-of-its-kind cell phone based navigation service in Pakistan. Trakker’s country map data is world class as it will help users not only find their way to specific destinations but also includes options to locate the nearest ATM, eatery or fuel station and so on. The interface is hassle free, enhancing the user experience and making this service one to watch out for.”

Wasif Mustafa, Director Value Added Services, Market Development, IR and LDI Mobilink shared, “As the market leader in Pakistan, Mobilink has always strived to provide most innovative and state-of-the-art communication solutions to its customers. With the launch of Mobi Track, Mobilink reiterates its commitment to providing cutting edge communication solutions to its valued customers.”

"Trakker is the perfect partner for Appello. A well recognised company in Pakistan with strong growth and focus on creation of a quality map database. They have established a unique position and proposition in the Pakistan market. We are also very excited to announce our first market launch with Trakker. Together we have created a unique navigation solution for Pakistan’s leading mobile operator Mobilink,” says Leif Sundström, Vice President and General Sales Director at Appello.

“Our close relationship with deCarta and their outstanding platform has again enabled us to build and deploy a solution, adding a new market leading telecom operator to our extensive list of customers,” continues Mr Sundström.

"Location and navigation are quickly becoming required features on mobile phones," said J. Kim Fennell, President and CEO of deCarta. "We are excited to be partnering with Trakker and Appello, whose vision for rolling out navigation will make this valuable service available to many users in Pakistan."


Leif Sundström, Vice President and General Sales Manager
Appello Systems AB
Mobile: +46 706 155 146
E-mail: Email Contact

About Mobilink
Mobilink, a subsidiary of the Orascom Telecom Group, is Pakistan’s leading cellular and Blackberry service provider. Mobilink maintains market leadership through cutting-edge, integrated technology and the country’s largest voice and data network with over 7,800 cell sites covering more than 10,000 locations. Housing Pakistan’s largest distribution and contact centre networks and an unparalleled 6,500 kilometers fiber optic backbone, Mobilink has invested, to date, over US $2.5 billion and provides uninterrupted countrywide connectivity, unmatched customer services and international roaming in over 130 countries. As a responsible corporate citizen, in addition to ensuring employee well-being, Mobilink aims to support education and health initiatives, protect the environment and promote sustainable business practices. It also offers a range of products and services dedicated to enhance access to information. The company is also the official Telecom service provider for the Pakistan Cricket Board.
For Company information please visit:

About Trakker:
Trakker is the Pakistan’s first and region’s largest vehicle tracking & fleet management service provider serving over 100,000 customers in Pakistan, UAE, Qatar, Afghanistan and Bangladesh. Trakker is a joint venture with DigiCore, South Africa, manufacturers of C-track brand of GPS/GSM/Satellite tracking products and enterprise software rated # 2 by ABI Research Inc. (USA) with an installed base of 340,000 units in 32 countries over 4 continents. Trakker remains the undisputed market leader and todate recovered over 6,000 stolen vehicles and maintains a 95% recovery rate. With unique product offering and the 24-hour Trakker Call Centre and Customer Services remains committed to our motto of “Customers for Life”. Trakker NAV is Pakistan’s first cell phone based navigation product prepared in collaboration with deCarta and Appello. Trakker’s Corporate Office is in Karachi, Pakistan. For more information please visit

About deCarta
deCarta is the leading geospatial software platform that has enabled some of the industry's most successful Location-Based Services (LBS) applications such as those deployed by Verizon, Sprint Nextel, AT&T, T-Mobile, Multimap and The company's technology is ideal for high-volume LBS applications in the mobile, personal navigation, connected navigation, enterprise and Internet markets where scalability, speed and reliability are vital. deCarta's solutions are preferred by application developers and service providers who seek to leverage deCarta's unique core strengths of server-side and wireless LBS expertise, and also want the flexibility to customize map styles and self-brand. Some of deCarta's customers and technology partners include Appello, ATX,, Gearworks,, INRIX, Local Matters, loopt,, Motorola, Multimap, NAVTEQ, Networks In Motion, Tele Atlas, TeleNav and WHERE. deCarta is privately held and headquartered in San Jose, California with international offices in the UK, Germany and China.

About Appello and Wisepilot
Appello is a leading provider of mobile GPS navigation services and offers turn-key solutions to mobile network operators, handset manufacturers and business customers. Appello has developed WISEPILOT® a unique and award-winning navigation platform for mobile devices providing applications to the automotive and telecom industries. Appello's customers include some of Europe's largest mobile network operators, telecom distributors, web portals, directory service providers, handset manufacturers and telecom system integrators. Appello has its headquarters in Gothenburg, Sweden.
For more information, visit |

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