Intrinsyc Software International, Inc.: Destinator 9 GPS Navigation for the iPhone now Available in China

VANCOUVER, BRITISH COLUMBIA -- (MARKET WIRE) -- Sep 13, 2010 -- Intrinsyc Software International, Inc. (TSX: ICS), a leading provider of software solutions for mobile devices, announced today the availability on the Apple App Store of its Destinator 9 application for the Apple iPhone™ in the People's Republic of China. Intrinsyc's Destinator has powered the GPS solutions of the biggest mobile brands and navigated millions of people worldwide on mobile devices. The newly introduced Destinator 9 for China is the most feature rich turn-by-turn application for the iPhone and goes beyond navigation to deliver a fresh and innovative GPS experience.

"We are pleased to expand distribution of our feature rich turn-by-turn navigation application to the fast growing China market," said Zoey Zhao, vice president, software development, Intrinsyc. "We designed our latest software release to specifically support the local market, in order to bring the highest level of performance. Our China navigation solutions are designed to serve both tourists as well as local users with features such as PinYin (English) city versions and a Simplified Chinese language version with coverage of mainland China."

Destinator 9 for iPhone - Experience the Difference

Destinator 9 is a powerful turn-by-turn navigation application featuring on-board NAV2 digital map data for China and a trusted, reliable routing engine that exceeds performance benchmarks. In addition to many popular features designed to easily get people to their destinations quickly and safely, Destinator raises the bar for navigation on the iPhone by integrating additional valuable features such as; integrated iPod controls, advanced voice guidance with Text-To-Speech for spoken street names, Google™ Local Search, safety camera alerts, extensive POI (point of interest) listings, and the intuitive NavStrip™ allowing finding what you need and getting there quickly and easily. Destinator provides full onboard maps allowing for continuous navigation and sparing the user from expensive network connection fees associated with alternative solutions.

The Destinator application is designed specifically with the iPhone in mind. The navigation user experience is intuitive and seamlessly integrates with the overall iPhone experience. Destinator functionality is smoothly blended with the iPhone's functions allowing the user to simply route from existing contacts or messages; and sharing your location or a favorite POI with friends is made possible with Destinator's integrated social mapping features.

The following versions of Destinator 9 for China are available at special introductory pricing:

- City Editions (Beijing, Shanghai or Shenzhen) at $9.99 (USD) per city.

- Mainland China at $19.99 (USD)

Feature Highlights for the Destinator 9 iPhone Application:

- On Board NAV2 Maps: The high quality Nav2 maps of China are always available for viewing, driving directions and navigation without relying on a data connection.

- Extensive POI Listings: Coverage of China includes thousands of on board points-of-interest that are always accessible without a data connection.

- NavStrip™: Get convenient access to all of Destinator's navigation commands from one intuitive, touch-and-go strip.

- Advanced Voice-Guided Directions: Keep focused on the road ahead with easy to understand turn-by-turn voice guidance and spoken street names with Text-To-Speech in Simplified Chinese or English.

- Lane Assistance: Clear visual guidance to direct you to the right lane for your route.

- In-App iPod Controls: Select songs and control music while in navigation mode.

- StickyPOI: Intuitive one-touch placement of points-of-interest along your route.

- SideBar: One touch slides out a panel to display your next maneuver and an informative dashboard.

- TapNGo: Simply tap on any point on the map and navigate to the location.

- Trip Planning: Plan multi-destination routes with a convenient trip planning function.

- 2D or 3D Mode: Map is offered at your preferred perspective - 2D or 3D.

- Safety Camera Alerts: Be alerted to when approaching known Safety Camera locations.

- Speed Limit Warnings: When available, limits are conveniently displayed for your current location.

- Brilliant Map Displays: Crisply rendered maps provide clear guidance.

- Contact Routing: Navigate to an address stored in your Contact list.

- Send-to-Friend: Send your current location or favorite POI to your friend.

- Google Local Search: Nearby POIs are a click away and a cinch to navigate to.

For more information, images and interactive demonstrations please visit www.destinator.com, visit our product page on YouTube at http://www.youtube.com/DestinatorGPS, or join us on Facebook.

About Intrinsyc Software International, Inc.

Intrinsyc empowers device makers, mobile operators, and silicon vendors to deliver compelling, next generation mobile devices faster with higher quality, and differentiating innovation. We help our customers deliver compelling products using our unmatched expertise with the leading OS platforms including Android, Apple's iOS, Blackberry, Linux, Symbian, Windows CE and Windows Phone. Intrinsyc delivers the world class Destinator navigation application integrated into leading smartphones, including Motorola and LG Electronics phones, as well as through industry application stores and Intrinsyc's own navigation store www.destinatornavstore.com. Intrinsyc is publicly traded (TSX: ICS) and headquartered in Vancouver, Canada, with offices in China, Taiwan, and the United States. www.intrinsyc.com

Contacts:
Intrinsyc Software International, Inc. - Media Relations
Mark Sage
Director, Product Management
+1.604.801.6461
604.801.6417 (FAX)

Email Contact

www.intrinsyc.com





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