LeadsOnline Acquires Hawk Analytics to Expand Capabilities In Digital Evidence Mapping and Analysis

PLANO, Texas — (BUSINESS WIRE) — June 14, 2022 — LeadsOnline, LLC, a nationwide provider of data, technology and investigation tools used by law enforcement agencies and businesses, today announced the completion of its acquisition of Hawk Analytics, Inc., a provider of mapping and analytics technology built for law enforcement. Together, LeadsOnline and Hawk Analytics aim to provide law enforcement with expanded coverage and enhanced tools to advance cases faster and deliver justice to more victims. Financial terms of the transaction were not disclosed.

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The acquisition of Hawk Analytics expands LeadsOnline’s capabilities into call detail records and geo-location mapping and analysis, leveraging CellHawk. As the company’s flagship product, CellHawk is currently used by local, state and federal law enforcement agencies throughout the United States to extract rapid answers and compelling visual evidence from call detail records and location-based data.

“We are thrilled to welcome Hawk to the LeadsOnline family,” said Alex Finley, CEO, LeadsOnline. “Hawk has spent the past 9 years making critical and complex investigations simpler for everyday users. With their proven technology, they have helped save lives and provide answers to those who have lost loved ones. We look forward to combining our efforts to put powerful and elegant technology in the hands of detectives and analysts to advance their cases faster.”

The combination of LeadsOnline and Hawk Analytics will create a powerful digital platform for law enforcement to better help investigators find elusive suspects, missing peoples and hidden patterns of individual and organized criminal activity of all kinds.

“Hawk Analytics was born from a deep passion for helping find missing loved ones,” said Mike Melson, Founder, Hawk Analytics. “I’m so grateful and excited to make this technology that has helped close thousands of cases available to even more agencies through the LeadsOnline platform.”

“Many of us have worked in law enforcement, so we understand how critical it is to provide easy, fast intel that opens up new leads for investigators,” explained Nicole Poser, Senior Director of Operations, Hawk Analytics. “Being a part of the LeadsOnline team will take this to a whole new level. Looking ahead, we believe there are significant opportunities to advance our product offerings and expand our footprint together.”

Mike, Nicole and the Hawk Analytics team will join LeadsOnline and are committed to maintaining the same high level of service for which both companies are known.

Ferguson Braswell Fraser Kubasta served as legal counsel and Baker Tilley as financial advisor to LeadsOnline.

About LeadsOnline

LeadsOnline is a powerful digital platform that helps law enforcement investigators and analysts advance criminal cases through the most current data on people and property across the U.S., and helps businesses reduce the hassles of reporting. Law enforcement agencies of every size and mandate use LeadsOnline to find elusive suspects, stolen items, and patterns of individual and organized criminal activity. Businesses, including pawn shops, secondhand stores, scrap metal recyclers, and online marketplaces trust LeadsOnline more than any other system to freely, frictionlessly, and safely report transaction information to law enforcement. LeadsOnline is based in Plano, TX. For more information, please visit www.leadsonline.com.

About Hawk Analytics

Hawk Analytics assists law enforcement agencies nationwide to connect suspects to crimes using digital location evidence analysis. By extracting rapid answers from call detail records and location-based data, investigators are able to solve more cases faster and provide compelling visual evidence through powerful data integrity that holds up in court. For more information, please visit, www.hawkanalytics.com.


Hawk Analytics Customer Inquiries
Nicole Poser
Senior Director of Operations, Sr. SME

Media inquiries
For LeadsOnline:
Kaitlyn Jayroe

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