By default, visitors to www.tagheuer.com obtain access to a list of authorized retailers near their chosen address. For registered users, TAG Heuer enhanced this functionality with Maporama's location-centric intelligence and offers an advanced dealer locator providing an address-based search facility, detailed street-level map display and premium features including the possibility to email the obtained map or print it in a printer-friendly format.
Maporama's multi-lingual capacity means all language versions of TAG Heuer's website have been enhanced with the same level of functionality.
"TAG Heuer's integration of Maporama's Intelligent Store Locator is an excellent example of how to maximize the added value of location-centric applications: it turns a classic store locating facility into a powerful and extremely efficient lead-generation tool," said Laurent Vermot-Gauchy, CEO of Maporama.
"Integrating a sophisticated dealer locator tool in our website is one of the most crucial steps in our online communication strategy. Thanks to this high added value feature, TAG Heuer has been able to collect valuable information on our customers and personalize our email communication to achieve maximum efficiency. Over a one-month period, this feature allowed us to collect over 7000 qualified email addresses, which accelerates tremendously the ROI of Maporama's solutions," said Thierry Huron, TAG Heuer's Business Intelligence manager.
Maporama's content is accessible from any Internet-enabled device, including regular PCs, WAP cell phones, as well as set-top-boxes that allow for surfing the Web on an ordinary TV screen. Maporama's multi-platform compatibility illustrates its effort to offer the most complete and most comprehensible geocentric products. Maporama offers a number of exclusive functionalities, such as multi-modal itineraries that combine different transportation modes (e.g. tube and on foot) in one itinerary.
About TAG Heuer:
TAG Heuer, setting the standard in sport and prestige watches and chronographs since 1860, and the fourth leading brand in the international market for luxury timepieces, has always drawn inspiration from the world of sport in the design and creation of timing tools that, over the years, have constantly pushed back the frontiers of performance, precision and prestige - from the first Olympic Games of the 1920s, to today's Formula 1 Championships.
www.tagheuer.com
About Maporama:
Maporama is a leading provider of Location-Centric applications. Location-centric applications enable organisations to turn their location data into profit, accelerating consumers' purchase decision cycle by helping them find specific products at specific stores while sharing store-specific information internally with employees and externally with suppliers.
Maporama's product offer includes advanced mapping and routing turnkey products as well as a powerful and complete API library for developers. In order to guarantee customer flexibility and autonomy, Maporama provides Maporama Partner Solutions, an integrated online administration suite.
Maporama is the only location-centric solutions provider to localise an address of over a billion of consumers around the world offering, in addition to industry standard European and North American coverage, detailed street maps of Eastern Europe, Australia, Africa, South America.
From its inception in 2000, Maporama continues to lead innovation in its industry. In 2000, Maporama was first to announce pre-packaged solutions per industry sector. In 2001, the company was also first to announce location-based advertising products. Today, the company is building a unique approach to enterprise-wide location-centric applications, compliant with any existing communication platform (Web, Wireless, PDAs, set-top-boxes) as well as with any existing cellular or landline telephone device through speech technology.
Maporama has more than 500 customers in over 15 countries including Yahoo!, Aventis, Europcar, Dr Martens, Esté¥ Lauder, Thomson Multimedia, UBS Warburg, Diage.
Headquartered in Paris (France), Maporama markets its products in Europe and in the USA.
www.maporama.com
wap.maporama.com
pda.maporama.com
For further information about Maporama:
Keren Perrott, Andrew Lloyd & Associates
+44 (0)1273 675100
Email Contact
Libor Cerny, Maporama
+33 (0)1 44 84 10 22
Email Contact
For further information about TAG Heuer:
Charlotte Walhain
+ 33 (0)1 55 80 09 22
+ 33 (0)6 12 22 78 87
Email Contact