"The app offers a different experience than traditional digital magazines. Collaborating with Adobe, we can now combine real-time news stories with magazine content, in a mobile platform available on phones and tablets, updated continuously," said Editor and Managing Director Bob Safian. "We believe this sort of mix will define digital magazine content in the future."
The app, available on iPhone and iPad through the Apple App store, breaks from today's print-like paradigm and gives readers access to a combination of highly curated magazine content with real-time news on a platform that is fully optimized for mobile devices. In a survey of beta users, 80% reported that they prefer the frequency of content updates compared to the existing digital magazine experience and 75% are very likely to recommend the app to a friend. Beta users also showed strong preference for consuming content on their iPhone, with 64% using this as their primary access point.
"Fast Company was a perfect partner for us to explore and experiment with to try to capture the audience and engagement that has often eluded magazine apps. We shifted from an issue to an article-based approach, combined print and web content to create a true mobile experience and delivered across tablets and phones. Feedback from beta testing was strongly positive," said Nick Bogaty, senior director, head of digital publishing at Adobe. "Working with Fast Company has honed our vision for a new version of our digital publishing product we're excited to introduce in Summer 2015."
About Fast Company
Fast Company is one of the world's leading business media brands, with an editorial focus on creativity and innovation in technology, ethical economics, leadership, and design. Headquartered in New York City, Fast Company is published by Mansueto Ventures LLC, along with our sister publication Inc.
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SOURCE Fast Company
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