I was pleased to hear about this White House announcement that the First Lady will join students from across the country to plant the White House Kitchen Garden for the seventh year in a row. In 2009, Mrs. Obama planted a vegetable garden on the South Lawn to initiate a national conversation around the health and wellbeing of our nation—a conversation that evolved into her Let’s Move! initiative.

Flexibility and simplicity. This should apply to any and all ArcGIS apps. As a company we stay focused on providing this perfect balance. In this article will provide a sneak peek into a development effort in which we have been engaged which brings amazing flexibility and simplicity to ArcGIS web apps.

Sounds like cheap advertising. If you read this blog regularly you know me better than that. Read on you might be surprised.

The ArcGIS Platform

Before we jump in, let’s just step back for a moment. The concept of the ArcGIS platform is still sinking in for many. Those who attended the recent Esri developer or partner summits in Palm Springs were given a deeper dive into the idea of the ArcGIS platform: identity, web map, maps and apps. Esri aren’t alone in their evolution. As GIS becomes a core technology (its popularity driven by cloud and mobile technology) much is changing. Its change for the best. Different to our old narrow comfy niche. Call it advance and progress. Long overdue in our view.