Inertia. Its a challenge for all organizations. Change can be difficult. Adopting new ways, workflows and processes. But change is ongoing and with technology, the pace of change is increasing. Hanging on to old ways and methods may put you at a disadvantage to your competition. In this post we will discuss 4 ways to better use GIS.
GIS Has Changed Have You?
From Desktop GIS to Cloud and Mobile GIS
We often have conversations with organizations who use desktop GIS applications like ArcMap or QGIS only. Wanting to share maps and GIS analysis more widely, the conversation usually resolves around moving to cloud based GIS. Today there are many ways to share your maps and GIS tools with others in your organization: office based and mobile staff. New proprietary and open source releases have made moving from desktop to distributed GIS far easier. (more…)
I was born and raised on a small island off mainland Europe. A rainy place, which often drove us as kids indoors. One of my favourite toys when young was Lego. I built simple things with Lego: houses, cars, aeroplanes. Over time the box of pieces grew. I started being creative and building my own simple creations, beyond the step by step guides. It was brilliant.
Building simple things with Lego was easy. One day an older boy asked me if I knew how to build things with Lego. I said yes of course. He needed a structure built for his model railway. He told me the problem and in a perfect world, what he wanted. From his description it all sounded simple. He needed the structure built quickly. I sat down to begin the work. I had all the Lego blocks I needed. Had a description of the problem and goal of the work. I was ready.
Now where to start …… I had absolutely no idea
What did I learn from this experience? Lego is easy if you are solving simple problems. The older boys problem was complex. Sure, I had all the (Lego) pieces to solve the problem but had no idea where to begin.
Today with GIS many are faced with the same challenge
The emergence of GIS platforms is transforming the access, and use-ability of the technology. Publishing maps has never been easier. But answering complex business questions with GIS, that is quite a different matter. Where do we begin, and how do we make better use of our GIS are common questions our customers ask. Like Lego, your GIS might have all the pieces you need (data, configurable application etc) but how do you go from business problem to solution, that is the question? (more…)
We talk often in this blog about the increasing need for answers to WHERE questions. That is what a GIS provides. A common way to visualise the answers to these WHERE questions is through a map. Similar to a chart for spreadsheets. But today GIS lives in an odd place. It is still seen as a mapping solution and not a technology which solves business problems. How do we cross the divide and have GIS seen and used differently? That is the focus of this blog post.
What is the Problem?
I made this mistake the other day. We were in conversation with a real estate company who needed a mobile GIS app developed. They provided a rather confusing picture of what they needed, then asked for a demo from us. I decided to show some examples of mobile GIS functionality, just to help move the conversation forward. MISTAKE. What I should have done is dug deeper. Understood better myself (and maybe more importantly have them understand better) the problem they were trying to solve and the story. I should have followed more closely our from WHERE to THERE process. Showing things we think might interest a client is a mistake we all make. Understand and steer the conversation always towards the problem. How do you propose a solution if you don’t understand the problem?
So young Matt and I were chatting yesterday. As ever our GIS conversation was wide and interesting. As our discussion meandered we started looking in the crystal ball at GIS and business intelligence (BI). A fascinating conversation. And one in which GIS lite and GIS business specialists emerged.
When referencing GIS we often talk in terms of ‘WHERE’ or ‘Find the Nearest’ questions. At its core GIS answers these questions. Asset management has been a key reason to use GIS eg. where is the broken pipe in need of replacement? The public sector has gravitated to GIS in part for this reason. WHERE are our assets is a very obvious use of the technology, combined with map generation for visualization.
But that’s pretty narrow.
Commercial use of GIS has been somewhat limited versus the public sector. Why? It’s a good question, and one I often ponder. But that is changing. Mobile devices have brought the notion of location to the fore. In our new smartphone/tablet world, WHERE questions are often asked. The commercial sector have begun to realise WHERE is a key business question. That’s good right? (more…)
I asked Joe this question just the other day” “If I said location intelligence to you what would i be talking about?”.
Joe has an MBA and has been in sales all his life. New to GIS, Joe responded “No idea, I’m thinking it has something to do with business intelligence maybe”. Joe’s response to me brought home a nagging doubt i have had about our “new” GIS terminology: terms like ‘location intelligence’ and ‘location analytics’ only mean something to GIS folk.
We’ve spoken before many times in this blog about our GIS vernacular. That we need to speak in terms understood by a wider audience. Buffering, spatial joins etc are just not gonna cut it. Finally I am hearing more voices in our community talking about focusing on the problem, and avoiding talk about the technology.
We often hear that GIS is moving beyond its traditional user base. Business applications of the technology are a new and exciting area; integration with SAP and Cognos, location analytics and Esri Maps for Office …..
Increasingly more of my time is now spent discussing business location intelligence. These are not your standard GIS conversations. Firstly the term GIS is never used; location technology, location platform, location strategy are all preferred. Second, these are often discussions on what is missing in current business intelligence systems (BI). The short video below steps through a business case for location technology in the outdoor advertising space:
