We often hear that GIS is moving beyond its traditional user base. Business applications of the technology are a new and exciting area; integration with SAP and Cognos, location analytics and Esri Maps for Office …..
Increasingly more of my time is now spent discussing business location intelligence. These are not your standard GIS conversations. Firstly the term GIS is never used; location technology, location platform, location strategy are all preferred. Second, these are often discussions on what is missing in current business intelligence systems (BI). The short video below steps through a business case for location technology in the outdoor advertising space:
