Archive for the ‘location based services’ Category
Wednesday, October 8th, 2014
Tim Garcia, vice president of Business Development and Emerging Markets for Moasis Global said in a recent article for GISCafe:
“The latest frontier is how to effectively reach the mobile user by leveraging the data based on a consumer’s geographic position. Utilizing profiles integrated within geo-location, brands, agencies and even small businesses are able to locate consumers within a specific area and target them with the marketing message that is most relevant.”
Moasis’s team combines marketing and the technologies disrupting today’s information ecosystem. They’ve developed a platform based on the fusion of location data and multi-screen delivery, with the flexibility to weather the ongoing change in digital media and local marketing.
Moasis Global created the Intelligent Location Engine marketing platform, which encompasses their GeoGrid technology. In July 2014, they announced a partnership with Esri to provide marketers with consumer segmentation data that classifies US neighborhoods into market segments based on socioeconomic and demographic factors. By integrating Esri’s Tapestry data into a location-based mobile marketing platform, marketers can optimize the performance of their mobile marketing campaigns and better pinpoint the best potential customers and prospects using Moasis.
The partnership facilitates marketers who want to measure the performance and appeal of their mobile marketing and optimize in real time, combine Moasis’ location marketing platform with Esri’s Tapestry data to help target the customers and prospects in a particular area. The platform allows marketers to create behavioral market segments by location and target lifestyle demographics as well as where such customers live, down to their local neighborhoods.
Friday, October 3rd, 2014
Recently I spoke with Mosaik Solutions’ John Gilmer, VP, Data Integrity, Brian McNamara, product manager, Todd Cotts, director, Product Management and Matt Oak, manager GIS department regarding their business and recent announcements.
Mosaik Solutions Coverage
Thursday, September 25th, 2014
In response to recent catastrophic natural disasters such as the earthquake and tsunami in Tohoku, Japan in 2011, the hurricanes of the Gulf of Mexico, and the Colorado floods of 2013, the Pedestrian Evacuation Analyst software has been developed by USGS. The reason for the focus on pedestrians in evacuations is that during the brief period of time between the onset of a disaster and the arrival of the consequences of the event, citizens generally evacuate themselves without a government mandate, and they are usually on foot, across the landscape (according to Wood and Schmidtlein, 2012).
In cases where there is tremendous flooding or tsunamis, evacuation would be to higher ground but that isn’t always available. Evacuation modeling has revealed that some kind of vertical-evacuation structures may be good to have in a critical area.
Monday, September 15th, 2014
Satellite imagery has undergone a paradigm shift in the past couple of years.
Airbus MOJ Tracker
Thursday, September 11th, 2014
GISCafe Voice is running a Special Feature Blog on the topic of Unmanned Aircraft Systems (UAS) the week of October 20th. If you wish to have your company included, please let me know, Susan Smith at email@example.com The GISCafe UAS Questionnaire will be sent to all companies who offer UAV and UAS products and services, so that we may thoroughly cover all opportunities available. Or, you can print it yourself from this blog and email it to me.
Thursday, August 28th, 2014
The face of GIS and Geospatial education has changed dramatically over the past few years, with online courses being offered in numerous subjects, ranging from GIS fundamentals to Spatial Analytics and Geodesign. What is more phenomenal is that these courses reach out to all corners of the earth, making a GIS/geospatial education a possibility for almost everyone on the planet.
Screenshot from a Washington College lecture
Thursday, August 14th, 2014
One might not think too much about the historic police boxes that look like American telephone booths that used to dot the UK landscape. Now, only a handful of them are left. Here is a map of all the original ones currently known, as well as replicas of originals.
I’m wondering if the renewed interest in this now defunct form of 911 is as a result of the popular “Dr. Who” PBS series, in which the infamous Doctor goes into his “Tardis” which is in fact, a replica of a 1929 police box.
That’s where the resemblance ends, however, as the Tardis is “much bigger inside than it is outside” with all forms of technology for fighting evil forces within its four walls.
Wednesday, August 13th, 2014
Today DigitalGlobe of Longmont, Colorado, announced the successful launch of WorldView-3, the company’s sixth and highly advanced high-resolution, super-spectral commercial satellite. From Vandenberg Air Force Base in California, the satellite launched on a Lockheed Martin Atlas V rocket at 11:10 PDT.
Thursday, August 7th, 2014
Microsoft’s flagship mapping product, MapPoint, will be discontinued, along with AutoRoute, Streets & Trips December 31, 2014. Online support will be available for the latter product through July 14, 2015. The MapPoint product offered offline routing and basic business analytics. There were problems with its delivery, it appears, as it was on a two-year upgrade cycle rather than the more frequent updates offered by competing software packages.
There has not been much press or an official announcement from Microsoft, only mentioned on the official Microsoft landing pages for MapPoint and Streets & Trips (via Neowin). Microsoft has decided to discontinue Microsoft AutoRoute, Microsoft Streets & Trips and Microsoft MapPoint.