The Conway, Ark., company Acxiom Corporation that not many have heard of has more than 23,000 computer servers that are collecting, collating and analyzing consumer data.
Acxiom is at the forefront of the multi-billion dollar industry of database marketing. According to the article in The New York Times, its servers process more than 50 trillion data “transactions” a year. Company executives have said its database contains information about 500 million active consumers worldwide, with about 1,500 data points per person. That includes a majority of adults in the United States. Such large-scale data mining and analytics — based on information available in public records, consumer surveys and the like — are perfectly legal.
Pre-announcement of new features for Google Maps and Google Earth for mobile platforms was made yesterday at the “New Dimension of Google Maps” event. These features aren’t available to the public yet, but possibly announced as a precursor to the Apple iOS6 event next week. It is expected that Apple will announce that Google Maps will no longer be the default mapping application on iPhones. Since Apple has been acquiring companies and building their own mapping applications, they will be offering new mapping applications that will compete with what is offered on the Android phone. This may benefit users ultimately.
Intergraph announcesit has signed an OEM agreement with MapText, Inc., the label-placement solutions provider for local, state and national government mapping agencies worldwide. MapText’s GeoLabel Pro product will be fully embedded into the Intergraph GeoMedia Desktop product line, providing better overall labeling capabilities within the product suite. With this product, users can define rules for the placement, content and style of feature-based generated labels that are both dynamic and static.
The embedding of GeoLabel Pro into GeoMedia will allow users to make their maps appear more professional with key data inclusion.
Esri’s Bernie Szukalski says map tips are enabled when you use Explorer Online, and are currently not supported in the ArcGIS.com map viewer (though with just a click you can display what you see in the map tip and more). Map tips work with feature layers, including “map notes” and other feature layers you create, derive, or connect to.
Longview, Texas resident have a map of all the current service requests throughout their city with the CitySend Service Request System from a widget created by CitySourced. Users can hover over any pin on the map to get detailed information about a service request. Gray pins mean the requests have been closed.
ForWarn is a satellite-based forest disturbance monitoring system for the conterminous United States. It delivers new forest change products every eight days and provides tools for attributing abnormalities to insects, disease, wildfire, storms, human development or unusual weather. Archived data provide disturbance tracking across all lands since 2000. Interactive maps are accessible via the Forest Change Assessment Viewer.
One of the most audacious projects ever to come out of Google was the plan to photograph and map the inhabited world, one block at a time. But a report over the weekend from federal regulators has rekindled questions over exactly what the company was doing — questions the search giant has spent years trying not to answer.
AllTrails‘ 200,000 members have mapped over 45,000 trails. These trails include routes and information pertinent to many different activities including hiking, mountain biking, skiing, and snowboarding. They didn’t mention horseback riding, another group that maps a lot of trails.
RapidEye announced that its imagery is being used by the MALAREO project help with malaria control programs in countries in southern Africa. Basically, the satellite is mapping the habitats of mosquitoes, which are generally considered malaria risk area. Funded by the European Commission under FP7, the MALAREO project is a mixed European-African consortium that embodies many years of malaria control expertise with the Global Monitoring for Environment and Security (GMES) EO Capacity.
The MALAREO study area in South Africa, Swaziland and Mozambique is approximately 25,000 square kilometers that RapidEye data provided via the EC/ESA GMES Space Component Data Access (GSC-DA). Over five different days between July 18 and November 10, 2011, the data was gathered with total cloud cover of less than one percent. RSS – Remote Sensing Solutions GmbH, partner in the project consortium, is responsible for data processing and the development of Earth Observation (EO) products.