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Top 10 U.S. metros predicted to experience retail success

Wednesday, December 9th, 2009

In a press release issued by Pitney Bowes Business Insight (PBBI) today the company announced their research findings the predict what top 10 metro areas in the U.S. are most likely to be successful in their quarterly retail sales growth for the remainder of 2009 and into 2010.

 

From the press release….”Pitney Bowes Business Insight compiled the data using MarketPulse™, a market analysis tool that uses current macroeconomic variables to understand and predict store performance.

 

To predict which U.S. cities are most likely to experience the best relative retail health, Pitney Bowes Business Insight identified the highest-ranked markets for anticipated average quarterly comparative sales growth over the next six quarters in the drug store, high-end, mid-tier and value retail sectors. The following metros have the greatest potential for retail sales recovery and/or growth in 2010:

 

1. Austin, TX: Regarded as a cultural and economic center, Austin shows consistent healthy growth in gross metropolitan product, personal disposable income and consumer expenditures, ranking the city in the top five for all four retail sectors.

 

2. Baltimore, MD: This city’s higher than average projected growth in the mid-tier and high-end retail sectors are driven by the projected rebound in gross metro product and employment in 2010.

 

3. Houston, TX: The largest city in Texas, Houston shows strong comparative sales growth in the mid-tier and high-end retail sectors.

 

4. Dallas, TX: Buoyed by the growth of disposable income in 2010, increased housing construction and an increase in gross metro product by the second half of 2010, this economic center ranks in the top ten for comparable sales growth for the drug store and value retail categories.

 

5. San Antonio, TX: Sustained by higher than average growth in gross metro product heading into 2010, San Antonio is expected to be a top market in the drug store and value retail sectors.

 

6. Washington, DC: Like its neighbor Baltimore, this market is projected to experience an increase in employment in 2010 and continued modest gross metro product growth, leading the way in the value and drug store retail sectors.

 

7. Seattle, WA: With one of the highest projected increases in gross metro product in the nation, this market shows evidence of renewed growth in the value retail sector.

 

8. Kansas City, MO-KS: Predicted GDP growth and continued strength in disposable income puts this metro area in the top 10 for the drug, value and mid-tier retail sectors.

 

9. Providence, RI: This northeastern market is projected to have above average GDP growth for 2009 and favorable growth into 2010, ranking it in the top 10 for mid-tier and high-end retail.

 

10. Columbus, OH: Fueled by expected growth in the housing market and moderate gross metro product growth, this market is expected to experience growth in the mid-tier retail sector.

 

 

 

 

I’m dreaming of a Twitter Christmas

Monday, November 30th, 2009

According to the New York Times, “America’s first Twitter Christmas got under way in earnest on Friday. Across the land, retailers and their customers used the social networking site to talk to one another about bargains, problems, purchases and shopping strategies.”

http://www.nytimes.com/2009/11/28/technology/28twitter.html?th&emc=th

The article gave an example of a woman who had bought a navigation system that didn’t work. She sent a tweet to Best Buy’s Twitter account and within minutes, they had customer support helping her with the problem. Customers also reported useful information on what parking lots in what malls were full, with advice on where it was best to park to get to certain store locations.

I went to Twitter to check this out. Most of Twitter regarding retail was devoted to trivial comments such as, “I got this great sweater at…”

Retailers’ messages are viewed by Twitter users who “follow” the retailer, basically this means the retailer’s posts show up on their Twitter home page when they log in.

This may be useful for Cyber Monday shoppers.




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