In the latest edition of ABI Research’s quarterly Market Data “Location Technologies”, it looks like 2014 could be a breakout year for indoor location technologies in retail environments. Early adopters are shifting from trials to full-scale deployments of the technology, as they are entering the end of the three-year adoption cycle.
Low-cost BLE/iBeacons and Wi-Fi solutions are creating a wave of second generation start-ups to fuel new growth and use cases across all major verticals. This activity is estimated to result in over 30,000 indoor location installations in 2014.
Major grocery and pharmacy chains are really moving towards this technology, and adoption and resulting revenues for all indoor location technologies are available across 11 major verticals. In fast food, for example, a small percentage of improvement in queue lengths can translate to a savings of millions of dollars. Many chain stores are doing trials of the technology just to see if indoor location is right for them. (more…)
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