Pitney Bowes announces Spectrum Spatial platform

James Buckley, Pitney Bowes senior vice president and general manager, Location Intelligence, spoke to GISVoice this week about the recent launch of the Spectrum Spatial platform, built on MapInfo technology, that delivers advanced location intelligence for businesses to manage and deliver location data centrally.

“With this release we are ensuring we can deal with GIS clients who have enterprise requirements beyond the analytic use capabilities provided by MapInfo Professional and other products,” said Buckley. “The release of Spectrum Spatial brings together our mapping and spatial analytics, routing and geocoding into a single platform, and also incorporates data quality capability as well. It enters verification, ensuring you get that geocoding accuracy and results as well as new capabilities such as business intelligence integration where we support integrating 8 different intelligence systems as well as Microsoft Excel. It also incorporates an out of box mapping app so that when you install the Spectrum Spatial Server it will also install that mapping app that will have all the functionality you’d expect to allow you to view and interact with maps that you need to in a friendly way.”

This new release will appeal to those who are working on tablets and smartphones who need relevant location information to communicate with their customers. The consumerization of GIS requires that non-GIS experts be able to use location-based applications and services, and also build them.

The goal of Spectrum Spatial is to marry organizational data with location data to help businesses make better decisions regarding performance and customer trends.

One of Pitney Bowes’ large customers is Domino’s Pizza Enterprises that has implemented Spectrum Spatial in New Zealand and Australia to boost productivity and increase revenues for their company.

According to the press release, over 80% of all business data has a location component to it and the following is just a sampling of how companies can apply Spectrum Spatial solutions to their business needs:

• Social Media companies can use this technology to identify location information associated with status updates and other location-tagged content for social sharing.
• Financial Services companies can select optimal branch sites; re-evaluate underperforming branches and increase customer service by installing ATM locators.
• Insurance providers can improve underwriting decisions, manage risk on a portfolio basis and streamline the claims management process.
• Telecommunications providers will be able to planandmonitornetworks and infrastructure, provide location-enhanced customer support, more effectively target high-value customer segments and improve operational processes.

Highlights from the new version of Spectrum Spatial include:

• BI Integration – Adding location intelligence to business intelligence results in empowered decision making, giving companies a 360 degree view of their customers.
• Address Management, Geocoding and Reverse Geocoding – Best-in-class data that validates, standardizes and corrects addresses in 250 countries/territories. Geocoding and reverse geocoding capabilities provide a precise set of coordinates based on the X and Y axis.
• Spatial Data Analysis – Features easy-to-use functionality such as “Find Nearest” which locates the points of interest that are nearest to a given location, as well as locate distance between two points.
• Routing – Provides the ability to obtain driving or walking directions, calculate drive time/distance, and identify locations within a certain time or distance from a starting point.
• Packaged Browser-based Mapping Application – Enables business users and decision-makers, based on their access rights, the ability to interact with data and spatial information on an intuitive mapping interface to better communicate or facilitate more effective decisions.

According to Buckley, the most important highlight of Spectrum Spatial is the fact that the powerful user-friendly geoprocessing capabilities can be used by non-GIS business analysts, and it has the location intelligence information to enable BIU geospatial information, and out-of-the-box web mapping capability that allows users to interact with spatial data very quickly.

“So from GIS standpoint, we’re aiming to deliver on the promise of location intelligence that the GIS industry has been making for a long time,” said Buckley. “Spectrum Spatial allows GIS capability to be democratized across the enterprise in a way that hasn’t been done before.”

Pitney Bowes also announced a partnership with SAP to provide integration for their SAP HANA spatial database.

Tags: geospatial, GIS, location, location intelligence, MapInfo, mapping, maps, Pitney Bowes, Spectrum Spatial

Categories: Esri, geospatial, GIS, integrated GIS solutions, LBS, location based sensor fusion, location based services, location intelligence, MapInfo, mapping, mobile, Pitney Bowes

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