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Archive for the ‘Apple’ Category

Apple’s new mobile operating system includes new mapping system

Friday, June 15th, 2012

On Monday Apple  introduced a new version of its mobile operating system for iPhones and iPads that will bring a host of new features, including maps that let users soar over a three-dimensional rendering of a city, according to an article in The New York Times.

As was mentioned in this blog of a pre-announcement of Google Earth for mobile “(Pre-announcement of Google Earth for mobile made at Google event”) last week, the new map software replaces Google data with Apple’s own mapping system. This is a big step for a company that has considered Google a close partner up until now. Since Apple introduced the iPhone, it has relied on Google data to drive the mapping software. When Google released its Android platform, however, relationships between the two companies began to disintegrate.  Not surprisingly as Android is the top mobile operating system in the world, putting Apple and Google head to head in several different markets.

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Apple acquisition of C3 Technologies for 3D mapping

Thursday, November 17th, 2011

In October, Apple publicly announced its acquisition of its third mapping company since 2009 when it acquired C3 Technologies. C3 Technologies is a 3D mapping technology, Apple’s second acquisition of 3D mapping, after Poly9 was acquired last year.


Although it has just been announced, the acquisition actually occurred last year and is said to be worth around $240 million. The acquisition is expected to change Apple’s relationship with Google Maps, from which it outsources technology for its GIS mapping technology. This could ultimately really change mapping on the iOS platform.

Some pundits call C3 Technologies’ mapping solutions “Google Maps on steroids,” as the video shows.

Apple said that it is working on a crowdsourced traffic database to improve its traffic mapping service and speculation suggests that they will use their mapping database provided by Placebase, another of their acquisitions. This would mean cutting ties with Google, but that shouldn’t be happening any time soon as Apple recently renewed its partnership with Google.




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