The Dealmap, a source for consumers to find and share local deals, announced it has categorized and mapped more than 165,000 unique Black Friday product offers at more than 52,000 retail locations so that consumers can easily find nearby holiday sales. The press release says that the Dealmap’s Android and iPhone apps are the “first and only” mobile applications that make use of location awareness to display nearby Black Friday deals on a map.
Borders is participating in Google’s Local Availability feature, a national service that provides customers with “a fast, easy and convenient way to search for books and other products at participating retailers.” Borders has also linked up with Meetup to enable consumers to direct customers to family-friendly events in their communities. Look for a dedicated page at Borders.com on Meetup Everywhere for customers to locate Borders’ kids parties, storytime events, musical performances, national author readings and book signings as well as other activities happening in their communities.
New retail and mobile merchandising opportunities will come about as a result of the acquisition of NearbyNow, mobile location technology provider by JiWire, a location-based mobile media company.
Maybe not in time for Black Friday this year, the acquisition “accelerates the expansion of JiWire’s extensive location-based media channel across Wi-Fi and mobile with the addition of industry-leading location technology. The combination of JiWire’s broad location-based audience, which gives advertisers access to over 35 million monthly uniques, and NearbyNow’s sophisticated mobile location technology and deep expertise in retail and mobile merchandising will create a new set of location-based advertising opportunities for major brands.”
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