At Hexagon 2012 held in Las Vegas this past week, the opening of the Hexagon Online Marketplace, Hexagon’s Internet-based store, was announced. To many industry watchers, this is unprecedented. According to the press release, “the Hexagon Online Marketplace signifies the first ever Hexagon-level, direct-to-customer venture, and provides customers with a simplified method of purchasing select Hexagon products and services.” Those of us who have watched Intergraph, recently acquired by Hexagon, for many years, would not have thought this type of direct-to-customer marketing venture possible.
It is a sign of the times, however, where an online store allows customers of various professional backgrounds to explore high end offerings that have traditionally been the province of government and big commercial contracts.
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