Yesterday, Esri launched the public beta version of its cloud-based Geotrigger Service for developers to create location-aware apps for iPhone and Android without using up their battery life. The beta Geotrigger Service is free and the official release will rely on feedback from developers.
Apps built on the Esri location platform will be able to gather business intelligence of the location of people and when the app is being used, adding location awareness and alerts to other services developers can take advantage of on the Esri location development platform. Developers will be able to design apps that send messages to users to signify when they arrive or leave an area defined by a geofence. (more…)