Pole Star, a leader in indoor location technology, has been selected by AlwaysOn as one of the OnMobile Top 50 Companies to Watch in 2013. The company was selected based on the following criteria: innovation, market potential, commercialization, stakeholder value and media buzz.
CEO of Pole Star, Christian Carle, said that “We made indoor location as simple as GPS…for our partners to create added value and generate new revenues.”
Pole Star launched NAO BlueSpot in 2012, the so-called “first” low-cost BLE 4.0 (Bluetooth Low Energy) beacons for the indoor location market. This type of technology has been slower to mature than some others, but the launch paved the way for functions such as proximity detection to identify that someone is inside a structure and send different notifications while entering or exiting the area. NAO Campus, another Pole Star product, provides accurate and metric indoor location for in-store navigation to physical products and advanced analytics to develop new insights around agreeable consumer behavior. This technology is particularly in shopping malls and other large retail venues. To date, more than 2,000 NAO BlueSpots which are compatible with iOS 6 and iOS 7 as well as Android have been deployed in various locations in Europe and the U.S.
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