Yesterday Urban Mapping, Inc. (UMI) announced that Yellow Pages Group (YPG) is using the URBANWARE Neighborhoods database for its online directory sites. According to the press release, YPG, Canada’s leading local commercial search provider and largest directory publisher, owns and manages the country’s most visited online directories YellowPages.ca and Canada411.ca. The company also has a network of seven local city sites that attract over 7 million unique visitors per month.
The popular online directories use Urban Mapping’s data as a basis of their geographical search results ranking algorithm, which allows their end-users to search for merchants by neighborhood. YPG is then able to visually present these search results to the user by using the database’s neighborhood centroids (latitude/longitude) and border information.
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