The market is ripe for Yellowfin Business Intelligence which offers new location intelligence, allowing inbound call data from customers to be analyzed as easily as their web data. The integrated Business Intelligence and Location Intelligence solution makes greater use of spatial data and targets customers like Jet Interactive, Australia’s leading inbound number provider. This company has integrated Yellowfin BI and LI to its Call Tracker solution. The system uses GIS to facilitate the visualization of customers’ call data and regional statistical and demographic data in conjunction with standard tabular data.
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